In-depth guides you can act on today
Practical, downloadable playbooks for selling more of what you teach: launching courses, pricing, turning students into referrers, and keeping them coming back. Distilled into checklists and templates you can put to work this week.
The Course Launch Playbook
Motion28 pages · 9 templates
What's inside
Free · no credit card
Guides to help you sell, grow, and keep them coming back
Launch & sell
The Course Launch Playbook
Plan, build, and launch your first paid course with confidence, from idea to first sale.
Get the guide →Launch & sell
Pricing That Sells
Find the price your courses are worth, with tiers and bundles that lift revenue without scaring buyers off.
Get the guide →Marketing & growth
Turn Students into Referrers
Put the referral system to work and turn your happiest learners into your most trusted source of new leads.
Get the guide →Marketing & growth
The Sales Page Playbook
Write course pages that turn visitors into buyers, walked through section by section.
Get the guide →Marketing & growth
Email for Course Creators
Launch sequences, announcements, and win-backs that actually convert, with templates to copy.
Get the guide →Launch & sell
Sell Live: Cohorts & Events
Monetize webinars and seated events alongside your on-demand courses and fill every seat.
Get the guide →Marketing & growth
From Free to Paid
Use free lessons and lead magnets to fill your funnel and convert browsers into paying students.
Get the guide →Retention & revenue
Keep Them Finishing
Boost completion, cut refunds, and turn one-time buyers into repeat customers who buy the next course.
Get the guide →Retention & revenue
Certificates as Marketing
Turn course completions into social proof that sells your next enrollment for you.
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- Practical checklists and copy-paste templates
- Written for sellers, no filler
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